Most entrepreneurs have never been accountants. Most accountants will never be entrepreneurs.

Nowhere is this more obvious than in software startups.

And here’s why it matters:

By running businesses that aren’t profitable or cash flow positive, software entrepreneurs are leaving

millions—sometimes tens of millions—on the table over the course of their careers.

For years, it was easy to shrug off the waste and tell yourself, “We’ll make it back when we scale.”

That was dumb then. It’s even dumber now.

Jesse Stein, a founder with three successful exits and current CEO of Hermetic.ai, has a different approach.

His secret? Sustainable growth with a relentless focus on cash flow mastery.

Jesse’s track record speaks for itself: building and selling companies like SportsMemorabilia.com (acquired by Fanatics). Now, he’s sharing the strategies and tactics that led to his success—no matter your funding path.